SELF SS24

SELF explores the mask vs. the true self. Society shapes how we present ourselves, reflected in our clothes. But what if clothing empowers your authentic voice? This collection is for those who defy limitations. Simple, geometric shapes transform into expressive forms, mirroring your self-discovery. Rigid fabrics symbolize societal expectations, while flowing drapes and textures reveal your inner world. Innovative patterns and adaptable designs offer endless ways to wear, reflecting your ever-changing self. This is liberation - a journey from feeling out of place to owning your unique identity

Noelia Velasco, a 23-year-old Spanish designer, isn't your average perfectionist. Her meticulous nature meets groundbreaking creativity, the perfect blend for fashion. Every detail is meticulously crafted, but her true passion lies in defying expectations. Unlike many designers claiming to "break the mold," Noelia creates a whole new concept of fashion. Just like us, fashion should constantly evolve. It's indefinite, abstract, and takes on a new meaning with every wearer. Her goal? Normalize self-expression through clothing. You are the canvas, create your own reality.