EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
We Question the notions of boundary, exposure and privacy and the new understandings of public figure in our digital world. How does our nowadays shopping habit influence our space of consumption, at the same time a space for production?
It is a project ‘celebrating’ a new paradigm of influencer-driven consumerism by creating a living cultural museum which houses influencers. It allows the public to interact with the influencers; the “fourth wall” between the spectators and the influencers dissolve gradually as they navigate through the complex in Hangzhou.