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BMW M Motorsport Collection, BrandBase | International Design Awards Winners
BMW M Motorsport Collection, BrandBase | International Design Awards Winners
BMW M Motorsport Collection, BrandBase | International Design Awards Winners
BMW M Motorsport Collection, BrandBase | International Design Awards Winners
BMW M Motorsport Collection, BrandBase | International Design Awards Winners

BMW M Motorsport Collection

CompanyBrandBase
Lead DesignersJames Rankin
Design TeamJesse Post, Jeroen Coert, Rebeka Pakozdi
Project LocationEurope
ClientShell
Prize(s)Gold in Toy Design / Toy for Children
Entry Description

This remote controlled toy car collection represents the history of BMW M Motorsport while it’s a captivating game for kids and adults too. The proprietary Smart Battery which has been created and developed by us, includes the Bluetooth chip within a rechargeable lithium cell. This solution ensures the opportunity to use the whole collection remote controlled only with one battery. The Bluetooth Remote Controlled cars could be driven using the Shell Racing app. The app not only allows users to have fun controlling their toy cars but also have a highly successful racing and track building game.

Bio

BrandBase is a global creative marketing company that crafts innovative promotional campaigns that bring back customers, sales, and revenue. We know that driving repeat purchases is one of the most important goals of top marketers. We have over 25 years experience in producing innovative and highly effective campaigns, activations and promotional rewards. We create premium-quality promotional products that express your brand’s character, positioning, and value proposition.