EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Sagra is a hospitality business with a strong focus on locally produced food, regenerative agriculture & sustainable farming practices. We worked with the Sagra founding team on defining their new brand’s visual identity, and designing and building their digital presence.
The logo embodies this idea by providing a frame, or a context. We leant on a nature-inspired color palette, and used two illustration styles to bring the brand to life. One was hand drawn to highlight the “perfectly imperfect” aspect of nature, and the other provided a rich texture.