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Fiction,  | International Design Awards Winners
Fiction,  | International Design Awards Winners
Fiction,  | International Design Awards Winners
Fiction,  | International Design Awards Winners
Fiction,  | International Design Awards Winners
Fiction,  | International Design Awards Winners
Fiction,  | International Design Awards Winners
Fiction,  | International Design Awards Winners
Fiction,  | International Design Awards Winners
Fiction,  | International Design Awards Winners

Fiction

UniversitySavannah College of Art and Design
Lead DesignersGi Won Shim
Design TeamIndividual
Project Location454 Apgujeong-ro, Cheongdam-dong, Gangnam-gu, Seoul, South Korea
Prize(s)Bronze in Interior Design / Conceptual
Entry Description

This is a retail space design project that responds to futuristic retail and designs consumers' needs with the client, Louis Vuitton. Covid-19 has accelerated consumer shopping trends to online shopping. By utilizing advanced VR and AR technologies, a total of four floors are composed of dynamic contents that provide a surrealistic spatial experience that they cannot taste online. High technologies create a hologram that allows customers can experience the fashion shows that privilege of invited celebrities. Digital finish material will break the limitations of interior concept adoptions.