EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Share on Social Media
Have Fun With Hasbro Games | Magnit | UNGA, UNGA | International Design Awards Winners
Have Fun With Hasbro Games | Magnit | UNGA, UNGA | International Design Awards Winners
Have Fun With Hasbro Games | Magnit | UNGA, UNGA | International Design Awards Winners
Have Fun With Hasbro Games | Magnit | UNGA, UNGA | International Design Awards Winners
Have Fun With Hasbro Games | Magnit | UNGA, UNGA | International Design Awards Winners

Have Fun With Hasbro Games | Magnit | UNGA

CompanyUNGA
Lead DesignersUNGA
Design TeamDaniel Thomassen, Daniel Springer, Joachim Beekman, Sytze Brommersma, David Leisiwal, Bas Breurken
Project LocationRussia
ClientMagnit
CreditsMagnit, Hasbro, UNGA
Prize(s)Bronze in Toy Design / Board and card Game
Entry Description

Together with the Russian retailer Magnit and Hasbro, UNGA has designed a special line-up of the world's most popular games for families to redeem during the “Have Fun with Hasbro Games” campaign. The games were produced with minimal use of plastic (only 2%), including the customized Monopoly Junior - Magnit Edition. This special Monopoly Junior invites kids to play as Magnit store managers. The featured products by participating brands, the colorful supermarket stands made of cardboard and the 3D supermarket trolley make the game a playful and immersive adventure for families.

Bio

UNGA is a global creative agency that designs and develops concepts for families with kids. Since 2006, UNGA has been helping families and businesses to grow through the power of play.

UNGA collaborates with grocery retailers from 40+ countries to roll out loyalty campaigns that benefit families across the globe. Shopping families are rewarded for their loyalty with beautifully designed collectible toys, games, and playful products.

(LinkedIn: linkedin.com/company/unga-toys)

Awards and Prize

2017: UNGA wins the Loyalty Magazine Award in the Short-term Loyalty Program category for the "Little Shop" concept/campaign.

2018: UNGA wins the Loyalty Magazine Award in the Short-term Loyalty Program category for the "Little Garden" concept/campaign.