IDA 2025 IS NOW OPEN FOR SUBMISSIONS! SUBMIT NOW AND GET 5% OFF YOUR ENTRY FEES.
Seoul Tea is a brand that places emphasis on the seasonality of tea. The identity needed to be transitional across all seasons and also speak to the quality of ingredients used in each product. I created a versatile mark and packaging that would be vivid and alive where most of the competition was restrained. The characters in the logotype and the patterns are pulled directly from the Korean Hangul alphabet.