EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Visitors become the heroes in this interactive, immersive experience. Real-time geo-locative app connects and communicates with 10 modernized DC Comics-inspired environments reimagined as today’s high-tech organization. To choreograph their journey in this highly emotional role-play, we used light and sound to incarnate dystopia, immersive cult-like media, and sensory sculpture of surveillance mirrors that "murmur" persuasions. Mission-driven gamification format and its prompt-based narrative empowers visitors to unearth content and problem-solve before, during, and even after their experience