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Project unlabeled : The future of Advertising,  | International Design Awards Winners
Project unlabeled : The future of Advertising,  | International Design Awards Winners
Project unlabeled : The future of Advertising,  | International Design Awards Winners
Project unlabeled : The future of Advertising,  | International Design Awards Winners
Project unlabeled : The future of Advertising,  | International Design Awards Winners
Project unlabeled : The future of Advertising,  | International Design Awards Winners
Project unlabeled : The future of Advertising,  | International Design Awards Winners
Project unlabeled : The future of Advertising,  | International Design Awards Winners

Project unlabeled : The future of Advertising

UniversitySavannah College of Art and Design
Lead DesignersKiran Raj Sivakumar
Project LocationUnited states
Prize(s)Bronze in Consumer Electronics / Other Consumer Electronics
Entry Description

Project Unbranded redefines wearable advertising by empowering individuals as brand ambassadors with control over displayed content and earning rewards. Designed as a stylish, sustainable backpack, it integrates a responsive digital display, enabling user-curated ads in high-traffic areas. With ethical transparency and user choice at its core, Project Unbranded offers a new advertising model for brands and consumers, prioritizing self-expression, fair compensation, and meaningful engagement. It’s a step towards responsible, user-centered advertising.