EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Pure Moments labels are new generation of labels which are designed to achieve two specific goals. First, solving the problem of consumers when using hair care products in the bathroom. In these cases, the user needs to sit the care material on the hair for a particular time and then rinse, but the timer is usually not available. Second, the lack of a timer often leads to incorrect time estimates and increases bath time which wastes more water. So, Pure Moments labels create a better experience and Protect water resources.