Share on Social Media

SAIC MG HMI 2.0 (iSmart 2.0), SAIC OIMT & Star | International Design Awards Winners

SAIC MG HMI 2.0 (iSmart 2.0)

CompanySAIC OIMT & Star

Lead Designers Mikhail Rakityanskiy

Design TeamDmytro Kuznets, Alexander Galagan, Nikolay Apostol, Aleksandr Troitskiy, Iryna Petrunko, Nguyen Phuong Quynh Yen, Vu Khoa Nguyen, Xiyu Zhang, Megan Wu

ClientSAIC OIMT

Prize(s)Silver in Automotive & Transport / Cars: Interiors

Project LinkView

Entry Description

iSmart 2.0 is an HMI design framework for digital HMIs in global SAIC MG models. The framework includes a collection of pre-built, reusable components, interaction patterns, and guidelines that allow designers to build consistent digital experiences regardless of the car interface. The framework is flexible and scalable but uses strict layout and theming rules to obtain a seamless and consistent user experience. Everything is designed around modularity, accessibility, reachability and consistency to create a safer, more intuitive automotive experience.