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Traditional Culture Meets Tech - Greentown Gallery, More Design Office | International Design Awards Winners

Traditional Culture Meets Tech - Greentown Gallery

CompanyMore Design Office

Lead DesignersJustin Bridgland and Jaycee Chui

Design TeamMore Design Office

Project LocationHangzhou

ClientGreenTown

CreditsPhoto by:Xiahou quansheng

Prize(s)Bronze in Cultural Interior Design / Cultural Center

Project LinkView

Entry Description

The Greentown Hangzhou Gallery project launched the‘Traditional Culture Meets Technology’ initiative that aims to create an inspiring space to remind people that traditional culture and high tech are not in opposition, but rather complement each other.

MDO unifies Greentown's brand culture and Hangzhou's human history into the value proposition of "idealism".The gallery is divided into three main modules: the Study, the Brand, and the Product, each serving as a physical embodiment of idealism.