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10X Xenium Analyzer, Studio Red | International Design Awards Winners
10X Xenium Analyzer, Studio Red | International Design Awards Winners
10X Xenium Analyzer, Studio Red | International Design Awards Winners
10X Xenium Analyzer, Studio Red | International Design Awards Winners
10X Xenium Analyzer, Studio Red | International Design Awards Winners
10X Xenium Analyzer, Studio Red | International Design Awards Winners
10X Xenium Analyzer, Studio Red | International Design Awards Winners
10X Xenium Analyzer, Studio Red | International Design Awards Winners
10X Xenium Analyzer, Studio Red | International Design Awards Winners

10X Xenium Analyzer

CompanyStudio Red
Lead DesignersPhil Bourgeois
Design TeamSunny Owen (Senior Industrial Designer), Diego Almaraz (Junior Industrial Designer)
Project LocationPalo Alto
Client10X Genomics
Prize(s)Silver in Industrial & Life Science Design / Medical Scientific Machinery
Entry Description

Xenium streamlines spatial biology experiments, providing a map of gene expression patterns without conventional sequencing. The design prioritizes ergonomics, resulting in a swing door for an improved user experience, a tilted display for easy usability, and a status bar above for a clear view of the machine's behavior. The design language focused on simplicity, timelessness, and reliability, with subtle surface treatments and accent colors for user guidance. Internally, the reagent bottle assembly was optimized for efficiency, incorporating color cues and a removable spill containment tray.