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Roadchef Logo

CompanyThe University of Texas Rio Grande Valley

Lead DesignersPing Xu

Design TeamPXSTUDIO

ClientRoadchef

Prize(s)Honorable Mention

Project LinkView

Entry Description

For a freelance project, I designed the logo for a grill and seafood restaurant in the U.S.. I added dots into the extended tail of the letter to symbolize the octopus's tentacles as Roadchef is a seafood restaurant. The color palette of the logo is blue for ocean and red for grill.

Bio

I’m a graphic designer, art director, photographer, digital artist, educator—and a professional daydreamer. My portfolio spans identity design, poster design, typography, digital photography, digital illustration, and more.

Awards and Prize

Finalist Award in Illustrate (graphic), 2023 London International Creative Competition (LICC) to DCNE-2023 Instagram Ad"

Shortlist Award in Illustrate (graphic), 2023 London International Creative Competition (LICC) to "CC-2024 Call for Entries Poster Campaign"

Silver Award in Promotional Materials – Indigo Design Award 2025 to "Cross Connections 2024 Collateral Campaign"

Silver Award in Typography – Indigo Design Award 2025 to "Cross Connections 2024 Collateral Campaign"

Silver Award in Typography – Indigo Design Award 2024 to Cross Connections 2024 – Call for Entries Poster Campaign"

Silver Award of 2021 INDIGO Award International Design Competition, Amsterdam (in Logos) to "Year of The OX 2021 Collateral Campaign", INDIGO Award (April 19, 2021)

Bronze Award of 2021 INDIGO Award International Design Competition, Amsterdam (in Logos) to "Seattle Noodle Logo", INDIGO Award (April 19, 2021)

Three Bronze Awards of 2020 INDIGO Award International Design Competition, Bangkok (in Typography, Promotional Materials and Branding) to "BDAK Typography Poster", INDIGO Award (April 22, 2020)

Three Bronze Awards of 2020 INDIGO Award International Design Competition, Bangkok (in Typography, Promotional Materials and Branding) to "SOA-2020 Recruitment Poster", INDIGO Award (April 22, 2020)

Two Bronze Awards of 2020 INDIGO Award International Design Competition, Bangkok (in Typography, Promotional Materials and Digital Design) to "SOA-2020 Summer Programs Poster", INDIGO Award (April 22, 2020)

Two Bronze Awards of 2020 INDIGO Award International Design Competition, Bangkok (in Promotional Materials and Digital Design) to "SAA Campaign", INDIGO Award (April 22, 2020)

Bronze Award of 2020 INDIGO Award International Design Competition, Bangkok (in Logos) to "UTRGV SAA Logo", INDIGO Award (April 22, 2020)