Standard Chartered Gratitude Exchange Campaign

Client came up with a Gratitude Exchange Day on 10th Dec to launch internally across all branches in 35 countries. It is to give a chance for everyone in the bank to say thank you for those who had helped them. We designed 10 different thank you cards and asked the junior staff to sell it on that day. The money raised will be donated to charity. The logo is designed in a heart shape, meaning gratitude. The heart is formed by the initials "G" and "E". We wanted to create a soft and warm feeling that contrast from the intense and high pressure of the bank. The cards were sold out in a few hours.

Malou is an international award-winning branding designer based in Hong Kong. She started THE CABINET design studio since 2005 where she has worked for more than 200 international and local projects with over 130 clients such as, Standard Chartered, Cathay Pacific, Ralph Lauren, Sheraton, KEF, Nan Fung Group, The "Star" Ferry, Chubb, Starbucks... She connects people through design. She is PolyU Design Young Design Alumna of the Year 2024 in Entrepreneurial Achievement and Associate Member of the Outstanding PolyU Alumni Association. She won 120+ local and international design awards.

120 International Design Awards from Hong Kong, Taiwan, Japan, United States, United Kingdom, France, Canada...and more

PolyU Design Young Design Alumna of the Year 2024 in Entrepreneurial Achievement

[Wishes Plate]
GoldenPin Design Awards, 2021
— Product Design, Kitchen & Tableware
Grands Prix Du Design, 14th Edition, 2021
— Platinum Winner in Communication & Brand Design, Traditional & Digital Marketing
— Gold Winner in Communication & Brand Design, Corporate Identity, Brand Image Creation
— Gold Winner in Communication & Brand Design, Traditional & Digital Marketing
— Silver Winner in Communication & Brand Design, Illustration
HKDA Global Design Awards, 2021
— Judges Choice in Product, Lifestyle Product
— Excellence in Product, Lifestyle Product
Hong Kong Smart Design Award, 2022
— Gold Award in Occasional & Festival
International Design Awards, 2022
— Honourable Mention in Graphic Design, Print-Key Art
DNA Paris Design Awards, 2023
— Winner in Graphic Design, Key Art (Posters, Covers, Illustration)

[The University of Hong Kong Annual Report 2022-23]
DNA Paris Design Awards, 2023
— Winner in Graphic Design, Key Art (Posters, Covers, Illustration)
Creative Communication Award, 2023
— Best of Best, Printed Annual Reports
Vision Awards Annual Report Competition, League of American Communications Professionals (LACP), 2022
— Platinum in Educational
ARC Awards International 37th, 2023
— Gold in Non-Profit Organization (Print A.R.)
— Gold in Printing & Production
— Honours in Cover Photo/Design
— Honours in Infographics
— Honours in Non-Profit Organization (Online A.R.)
International Design Awards, 2023
— Gold in Graphic Design, Print-Annual Reports
The International Annual Report Design Awards (IADA), 2023
— Silver in Integrated Presentation

[NakedLab Rebranding]
HKDA Brand Design Awards, 2024
— Grand Award of the Year, Bedding and Wellness
HKASD International Sustainable Design Awards, 2025
— Global Grand Award
— Innovative Creativity Award
— Aesthetic Visio...