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Design Directions Pvt Ltd


Design Directions Pvt Ltd
Satish Gokhale

Pune, Maharashtra, 411004

A graduate of India’s premier design institute, National Institute of Design (NID), Mr. Gokhale and his firm Design Directions Pvt Ltd founded by him and his better half - Falguni - also a graduate of NID Ahmedabad - combines design, technology, aesthetics and relevant materials to create a major impact on industrial, medical, electronic and consumer products. Design Directions focus is on brand strategy, industrial design, visual communication and user interface design. Design Directions is a recipient of several local and international awards. The latest being for one of the products designed by his company - Tata Swach - a low cost water filter. This received three international awards - 1) Design of the Decade Gold award by the Industrial Designers Society of America. 2) Gold award - Asian Innovation award by Wall Street Journal - USA and 3 ) iF - Gold award in Germany. Besides this Design Directions has received several BW- NID awards for its UI and product design. Mr. Gokhale has been a jury member on several design award committees internationally. He is a member of the India Design Council, and the CII committee on Design and also the CII manufacturing committee. Through his work, Mr. Gokhale has been able to raise a great level of awareness towards design in hard-core engineering sectors and healthcare and prove to them by sheer market success, the importance and benefits of industrial design. He has till date, successfully designed and launched over 650 products in the Indian and international markets for a host of clients, ranging from the small scale sector to the heavy industry sector. He has been invited to speak at many National & International Design conferences. He was one of the speakers invited by BusinessWeek magazine, HP Labs and IDSA - USA to talk on "Design for the Other Billion" at Palo Alto in 2005. He is an international member of IDSA, founder member of ADI (Association of Designers of India and the India Design Council under the Ministry of Commerce and Industries - Govt of India. Some of Design Directions products and communication projects are used in over 40 countries. He holds many patents and design registrations, most of which have been licensed.



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