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*Tails: Flavor With Experience,  | International Design Awards Winners
*Tails: Flavor With Experience,  | International Design Awards Winners
*Tails: Flavor With Experience,  | International Design Awards Winners
*Tails: Flavor With Experience,  | International Design Awards Winners
*Tails: Flavor With Experience,  | International Design Awards Winners
*Tails: Flavor With Experience,  | International Design Awards Winners
*Tails: Flavor With Experience,  | International Design Awards Winners
*Tails: Flavor With Experience,  | International Design Awards Winners
*Tails: Flavor With Experience,  | International Design Awards Winners
*Tails: Flavor With Experience,  | International Design Awards Winners
*Tails: Flavor With Experience,  | International Design Awards Winners

*Tails: Flavor With Experience

UniversitySavannah College of Art and Design
Lead DesignersEmma Boyd, Sydney DeVilla, Jacq Jacqueline Palmer
Prize(s)Honorable Mention
Project LinkView
Entry Description

*Tails reimagines Suntory’s On The Rocks Cocktails as a nonalcoholic mocktail brand for a new generation. It honors the sophistication of the original while redefining what a sober experience can be. In a culture of self-care and mindful socializing, Gen Z seeks connection without compromise. *Tails celebrates that shift—fun, flavorful, and consequence-free. The result: a bold, inclusive identity that invites everyone to the party. *Tails is a reminder that a night with 0% alcohol can still be 100% outrageous.“