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Loong Foong Restaurant Branding, Glowin Brands Co., Ltd. | International Design Awards Winners

Loong Foong Restaurant Branding

CompanyGlowin Brands Co., Ltd.

Lead DesignersTimi Au

Design TeamArt Director: Maprang, Designer: Jahjah

ClientSwissotel Bangkok Ratchada

CreditsAccount Manager: Aot

Prize(s)Honorable Mention

Project LinkView

Entry Description

Reviving the Legend.

We translated Loong Foong’s 20 year legacy into a powerful logo concept. The design centers on the Yin & Yang philosophy, symbolizing harmony and balance.

In the "LOONG FOONG" logotype, the two "O"s feature integrated infinity symbols (vertically aligned), representing eternal tradition. A graceful Dragon & Phoenix (Loong & Foong) rest on these symbols, gazing at each other.

This visual concept embodies the interplay of opposites, reflecting the commitment to balancing authentic Chinese cuisine with modern creation, reviving this iconic Bangkok establishment.

Bio

Glowin Brands is a strategic brand agency shaped by Thai creativity and Hong Kong discipline. Guided by the symmetry of Heart + Precision, we help businesses make clearer brand decisions, uncover what they can uniquely own, and transform that advantage into market authority through strategic thinking and creative execution.

Awards and Prize

Bronze & Honorable Mention | 19th Annual International Design Awards 2025