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Joyof brings the bold, authentic flavours of West Africa to Ireland through convenient, high-quality products that make traditional meals easy to enjoy, no matter how busy life gets.
The visual identity captures this mission with vibrant, energetic packaging inspired by African patterns and natural forms. Surrounding shapes evoke bursts of life, leaves, and fresh ingredients, while a bright colour palette reinforces the brand’s vitality. The design celebrates culture, connection, and the everyday joy of flavour without compromise.
Clare Lynch Creative is a Dublin based multidisciplinary design practice specialising in developing unique brand identities, packaging design, brand styling, advertising, art direction, illustration, print and web design.
Understanding & communicating your company’s message and values, through design, is our key goal. This increases the value of your product or service and attracts a connected customer base who align themselves with your core values, becoming your brand supporters.
The result is engaging, thought-provoking effective design with a unique twist, providing original solutions.
– Featured in the Packaging Design of the World 2025
– Featured twice in the 2024 Favourite Design Book
– Shortlisted twice for the IDI Design Awards 2024
– Featured in the 2024 The World Brand Design Society
– Shortlisted twice for the IDI Design Awards 2024
– Featured in the 2024 Sow’s Ear Collective Exhibition
– Featured in the 2024 100 Archive Selection
– Featured in the 100 Archive, Finalist 2023
– Shortlisted twice for the IDI Design Awards 2022
– Featured in the Favourite Design Book 2021
– Featured in a 2021 Favourite Design Feature
– Featured in Creative Verpacken Design magazine, Jan & Mar 2021
– Featured on the 2020 The Dieline Packaging Design Blog
– Featured in a 2020 Muse Design World Interview
– Muse 2020 Gold Design Award Winner
– Frēsh 18 Award Winner
– International Design Awards 2017 Winner (Honorable Mention)
– International Design Awards 2018 Winner (Honorable Mention)
– Shortlisted in the Irish Media Awards
– Featured in the 100 Archive, Finalist 2018
– Featured on the Packaging Design of the World
– Featured in the Halftone Exhibition, 2017 & 2019
– Featured in the Incognito Exhibition
– Vayama Photography Winner
– One4All Gift Card Design Winner