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Silo Campaign,  | International Design Awards Winners
Silo Campaign,  | International Design Awards Winners

Silo Campaign

UniversitySavannah College of Art and Design
Lead DesignersJessica Dickenson
Design TeamLaura Neill
CreditsPhoto + Video by: AMC Studios and Apple Studios
Prize(s)Honorable Mention
Project LinkView
Entry Description

Set in a world of secrecy and survival, Silo returns with Season 3, revealing the origins of humanity’s underground existence. Our mission is to ignite anticipation through a seven-week immersive campaign that dissolves boundaries between story and reality. Cryptic social posts, interactive OOH, and guerrilla marketing spark curiosity, while pop-up escape rooms and a microsite pull fans deeper into the mystery. Culminating in premiere access for the most dedicated participants, the campaign transforms Silo from a show to a lived experience.