Celebrating the Novelty of Innovation at the International Design Awards
Design is one of those aspects of humanity that showcases the broad reach of creativity. Design history is the study of objects of design in their historical and stylistic contexts, which include the social, the cultural, the economic, the political, the technical and the aesthetic. It is said that humans first utilized design some three million years ago. According to many in Academia, design was first considered a science when cognitive scientist and Nobel Prize laureate Herbert A. Simon mentioned design as a way of thinking in his 1969 book, The Sciences of the Artificial. He then went on to contribute many ideas throughout the 1970s which are now regarded as principles of design thinking. During that time (the 1950’s-1970’s), it was architecture and engineering that warranted design as a field of scientific study. Today, architecture, interior design, graphic design (which dates back to 15,000-3,600 BC), fashion design, and brand design all fall into the scope of design science.