HBI Architects Milano / Architect and Designer
PO-YANG, CHU, Dean of ‘HBI Architects Milano’ and Project Manager of Hsuan Pin Design Consultants Inc, is an influential award-wining designer in the Asian-Pacific region. Graduated from the department of Architecture ,Tam Kang University ,Taipei in 1990.Obtained the AA Graduate Diploma in Design, Architectural Association in London from 1994-1996.From 1996 to 2004, he was a lecturer at the Department of Architectural Design in Taipei Shin Chien University.
During his 25 year career as an architect, he has accumulated a wealth of design experience and continues to come up with innovative ideas displayed in his outstanding works in the fields of public and commercial spaces, residential interior architecture and decoration. He has won multiple awards and honors with his masterpieces including his role as chief designer of the project ‘Humble Art & Antique Museum’ which won The Best Public Space award of The Ninth Golden Bund Awards in 2014, hosted by Interior Design Chinese Edition.
Tell us about your definition of a good design?
Good design is based on critical thinking of the context, material/form and matter/function.
Tell us a little about your background. How did you develop a passion for design?
My major in College was Architecture where I first experienced the artistry and rationale of the discipline. That was followed by Graduate study at the Architectural Association School of Architecture in London and this was a crucial period providing the deep passion of my profession career. My passion for design initially came from these academic experiences and then the theoretical practice through the work that came afterwards.
What attributes do you think makes a design stand out from the rest in Awards such as the IDA?
Critical concept, artistic inclination and deconstructed innovation.
What advice would you give to future IDA entrants?
Follow the attributes of the critical concept, artistic inclination and deconstructed innovation.
What is your own guiding design principle?
The design principle on the work of context, material/form and matter/function.
Do you see design an expression of art?
Art is the internality of design.
Do you believe there is a design ethic?
A design ethic is the philosophical issue of thinking.
How do you feel design has evolved over the past years and how do you see it evolving in the future?
No matter how the design industry evolves, the authenticity of design is what is important.
What do you think are the biggest challenges and opportunities in your career/industry now?
The changing design techniques.
How do you decide to take on certain projects?
Thos which provide a challenge and a real opportunity for the creative work.
What do you think are the biggest challenges and opportunities for a designer today?
The diversity in emerging social and economic conditions.
Is there anything in particular that you look for when judging a design award?
I look for the creativity and innovation of the design – the ‘newness’ that is being presented.
What did you most enjoy about the IDA judging process?
It allows me to see the current trends of design innovation.
If you were to advise a designer a key to succeed in the industry today what would you tell them?
Keeping on critical thinking and continue studying evolutions in design.
How much influence does your own personal taste influence your decisions in judging a design award?
For the decisions in judging a design award, my own personal taste is not the point. Newness is the most important issue.
Can you tell us how you approach the jury process?
I check the “concept” of the work first.