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Aidin Ardjomandi | International Design Awards Jury

AIDIN ARDJOMANDI
IA University of Tehran / Designer

The Good Design Mark holder, Aidin Ardjomandi, is an awards winning Iranian designer. He has received Master of Industrial Design from IA University of Tehran in the specialization of aesthetics. In 2015 he won A’DESIGN Award by inventing a new brand musical instrument, the Celloridoo, which was a hybrid one by combination of Cello and the didgeridoo. He has also won several other national and international awards.

Aidin is the official member of World Design Consortium, International Design Club, International Council of Creative Industries Alliance of International Business Associations and the International Association of Designers.

He has been part of Jury members and executive committee of several design awards and competitions all over the world such as A’DESIGN Award of Italy, 2016, 2017, 2018, 2019, 2020 Design Excellence Award 2018, Archstorming Design Competition of USA 2018, Asia Design Prize of South Korea 2019, LIT Award 2019, Design that Educates Award of Germany 2019 ,2020 , Envent Challeng of India 2019, Insutrart Awards of Ukraine 2020, ADA of Azerbaijan 2020 and Ukrainian Design awards: THE VERY BEST OF 2020. He is the Marketing Advisor of Design that Educates awards and the International Relations Manager of Azerbaijan Design Awards and the Marketing and Events Manager of Istituto de Moda Burgo in Qatar.

Tell us about your definition of a good design?

Design has evolved beyond the traditional “form follows function” approach. Today, a good design is one where “Form and Function both follow Fantasy,” as Jonathan Cagan aptly puts it. It’s about going beyond mere practicality and embracing the power of imagination. A good design captures our emotions, triggers curiosity, and creates a sense of connection. It seamlessly blends aesthetics with purpose, integrating practical elements into a captivating narrative. It’s about creating an experience that leaves a lasting impression, challenging conventions, and paving the way for innovation.

In this age of boundless creativity, a good design embraces fantasy, pushing the boundaries of what’s possible. It encourages us to explore uncharted territories and envision a future filled with imagination. It’s about harnessing the freedom to dream big and allowing our imaginations to shape the world around us. In summary, a good design today harmoniously combines form, function, and fantasy to create captivating and transformative experiences.

Tell us a little about your background. How did you develop a passion for design?

I’ve been immersed in the world of design since I was 18, starting as a designer and editorial cartoonist. Over the years, I’ve had the privilege of winning several prizes in these fields. Currently, I lecture at the Faculty of Arts & Architecture in Azad University, Tehran, Iran.

I run my own design studio, specializing in product and lighting design. Additionally, I teach and handle marketing at “Instituto Di Moda Burgo” in Qatar and serve as the international relations manager for the Azerbaijan Design Awards. Being a member of esteemed organizations like the World Design Consortium, International Design Club, International Council of Creative Industries, and the International Association of Designers has been a great honor.
Participating in more than 30 prestigious design awards, including the A’Design Awards, International Design Awards, European Product Design Awards, Asia Design Prize, FEEEL Prize of Canada, and LIT Awards, has been a remarkable journey, connecting me with brilliant minds and expanding my horizons.

Design is my passion, and I’m fueled by the boundless creativity and the ability to make a meaningful impact through my work.

What attributes do you think makes a design stand out from the rest in Awards such as the IDA?

In a design awards like the IDA, what sets a design apart from the rest boils down to a few key attributes. Firstly, originality plays a crucial role. A design that breaks free from the ordinary and offers something fresh and innovative catches attention. Secondly, attention to detail and craftsmanship is vital. Designs that showcase exceptional quality and meticulous execution make a lasting impression. Lastly, the ability to evoke emotion and create a memorable experience elevates a design to new heights. When a design can connect with people on an emotional level, it truly stands out among the competition.

What advice would you give to future IDA entrants?

Attention all future IDA entrants! Here’s some valuable advice to help you on your design journey. Embrace your unique vision and unleash your creativity with boldness and originality. Stand out from the crowd by paying meticulous attention to every detail, showcasing impeccable craftsmanship that speaks volumes about your dedication. But don’t stop at aesthetics! Craft a compelling narrative that engages the audience, evokes emotions, and leaves a lasting impact. Share your design process through captivating visuals, allowing others to experience the journey behind your creation. And remember, feedback is an opportunity for growth. Embrace it, learn from it, and use it to refine your work. So, ignite your passion, submit your best creations, and get ready to captivate the discerning eyes of the IDA audience. Best of luck on your exciting design adventure!

What is your own guiding design principle?

My guiding design principle revolves around fostering innovation and pushing boundaries. I believe in user-centric design, understanding the needs and desires of the audience to create meaningful experiences. Collaboration and interdisciplinary thinking are essential for tackling complex challenges. Ultimately, my goal is to make a positive impact on individuals and society through creativity, empathy, and continuous learning.

How do you feel design has evolved over the past years and how do you see it evolving in the future?

Design has evolved significantly in recent years, driven by technology and a shift towards human-centered approaches. We’ve seen a greater focus on empathy, inclusivity, and sustainability. Looking ahead, design will continue to integrate technology, address complex challenges, and foster interdisciplinary collaboration. It will shape user experiences in emerging technologies and contribute to areas like healthcare, sustainability, and social justice. The future of design is filled with endless possibilities, as it continues to enrich our lives and shape our interactions with the world.

What do you think are the biggest challenges and opportunities for a designer today?

Today, designers face exciting opportunities and challenges. Keeping up with technology and user expectations can be overwhelming but also keeps things interesting. Balancing aesthetics, functionality, and sustainability is a challenge. Designers must create visually appealing and practical solutions while considering the environmental and social impact.

On the bright side, designers have amazing opportunities. They can collaborate globally, explore cutting-edge technologies, and create sustainable designs. There’s a growing demand for socially responsible solutions.
Interdisciplinary collaboration allows designers to work with experts from different fields, bringing diverse perspectives to problem-solving.

So, designers today have exciting chances to make a positive impact. While challenges exist, embracing new technologies, sustainability, and collaboration can lead to rewarding and impactful designs.

After reviewing the IDA projects, did you see evidence of current trends or challenges in the design industry?

The IDA projects showcased current trends and challenges in the design industry. Sustainability emerged as a prominent trend, with innovative approaches to minimize environmental impact. Integration of technology was also evident, enhancing user experiences. Challenges included balancing aesthetics and functionality, as well as addressing social issues and promoting inclusivity. Overall, the projects demonstrated the industry’s responsiveness to trends while tackling design challenges.

If you were to provide advice to a designer on how to succeed in the industry today what would you tell them?

If I were to offer advice to a designer seeking success in the industry today, I would emphasize the importance of continuous learning and staying adaptable. The design landscape is ever-evolving, so it’s crucial to embrace new technologies, trends, and methodologies. By keeping an open mind and staying curious, designers can remain at the forefront of innovation.

Collaboration is another key factor. Building a strong network and actively seeking opportunities to collaborate with professionals from diverse disciplines can lead to fresh perspectives and enrich the design process. It also opens doors for new projects and expands one’s professional horizons.

Never underestimate the power of perseverance and resilience. The design industry can be competitive and challenging, but maintaining a positive mindset, being receptive to feedback, and learning from setbacks can help designers grow and improve their craft.

My advice to aspiring designers would be to embrace lifelong learning, foster collaborations, and cultivate a resilient attitude. By doing so, they can navigate the ever-changing industry landscape and unlock their full potential for success.

Can you tell us how you approach the jury process?

Certainly! When approaching the jury process, my focus is on conducting a fair and thorough evaluation of each submission. I carefully review and analyze the designs based on the provided criteria and guidelines.
I approach the judging process with objectivity, ensuring that personal biases do not influence my assessments. I take the time to understand the designer’s intent, paying attention to the creativity, innovation, functionality, and overall impact of their work.

During the evaluation, I give each submission the attention it deserves, considering its strengths and weaknesses. I make informed judgments based on the merits of each design, ensuring a fair assessment for all participants.
Throughout the process, I maintain professionalism, integrity, and respect for the designers’ efforts. My aim is to recognize exceptional design achievements and contribute to the overall success of the jury process.