The impetus behind the establishment of J-HUB was the determination to preserve the jewelry manufacturing industry's heritage of exquisite craftsmanship and inspire unique design ideas. J-HUB also emphasizes on the fusion of new ideas and advanced craftsmanship techniques to promote the renaissance of jewellery manufacturing, and to further enhance and promote Hong Kong's reputation as an international jewelry centre. J-HUB aspires to become a cradle for the next generation of the jewelry manufacturing industry and to lead the industry into the future.