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PolyU Design Hatch Awards Identity Design

CompanyTHE CABINET
Lead DesignersMalou Ko
Design TeamCrystal Chan
ClientThe Hong Kong Polytechnic University School of Design
Prize(s)Honorable Mention in Multimedia / Brand Identity | Print / Logos, Trademarks and Symbols Design
Project LinkView
Entry Description

The PolyU Design Hatch Awards is to give high school students an opportunity to try and create, to make things happen. Inspired from building a nest, the visual identity has rods and joints in the form of building and trying something. It also symbolised the interactions and sparks during creative process.

The overall identity is professional and trustworthy. Yet, the colour tone is more playful and young to attract the secondary school students' attention.