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Wooman Power

CompanyTriangler Co., Ltd.
Lead DesignersTriangler Co., Ltd.
Design TeamChi Yao Tang, Chun Yao Huang, Hsin Mei Liu
ClientWooman Power
Prize(s)Bronze in Print / Corporate Identity
Project LinkView
Entry Description

Wooman Power is a female community gathering women from all walks of life to learn together, and create more possibilities for being a better self.

Inspired by the community's unique hand gesture, the logomark is designed as a pair of confident spreading wings symbolizing strong mutual support for every member to fly freely in their colorful life.

The rose gold color palette gives the gentle but tenacious woman power an elegant and comfortable interpretation. The new rebrand unites not only how the public sees the brand, but the belongingness to Wooman Power.