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Heidi Dulebohn Personal Brand Identity

CompanyIdea Booth
Lead DesignersHaley Franker
Design TeamBrittani Krueger, Justine Burchall
ClientHeidi Dulebohn
CreditsPhotography By: Justine Burchall
Entry Description

Capturing polish & elegance with a warm friendly aura was the goal of this project. Starting with the font, Prata creates a classic and elegant aesthetic as a headline front. A soft-toned palette composed of grays and blues with some earth tone accent colors creates a sleek and composed sophisticated feel. The palette is designed to reflect Heidi as a kind, warm, extroverted and positive person. The visual language needed to be clean, elegant and evoke the same feeling Heidi gives her audience when she is in the same room. This means calming blues, warm neutrals and lots of white space.


Idea Booth is a creative Think Tank that specializes in building brands. We are a creative digital agency specializing in the creation of brand experiences. We help clients successfully navigate the digital landscape by embracing business model innovations, evolving technologies, and changes in user behavior. Strategy, Research, Design, Technology, Analytics, and Optimization are at the core of our approach; the perfect balance to build successful products and move brands forward.

Awards and Prize

2021 Gold Muse Award, Packaging, MIsix Cannabis Popcorn Tubes
2021 Silver Muse Award, Packaging, Six Labs Cannabis Flower Bags