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Diǎn Mǎo

UniversityArtCenter College of Design
Lead DesignersAiqi Zhang
Project LinkView
Entry Description

“Diǎn mǎo” is a phrase of Beijing dialect, which means to go to a place and to experience that place. It also reminds me of a part of my grandfather’s routine as an old Beijinger. The Baoguo Temple is not only a well-known antique collectors market for antiquarian experts, but also a place for antique collectors to find community. By naming the project “diǎn mǎo”, it is not only about educating the current and next generations to have an experience toward the culture but it also serves as a reminder of the old Beijingers’ habit of going to the antique market(s) every once in a while.


Aiqi Zhang prototypes in all dimensions and finds emerging relationships between media, architecture, and design in an interdisciplinary way. With each project, she looks for ways to bring her work into a dimensional world, allowing people to experience it in new and exciting ways. She desires to have a multidisciplinary practice with no boundaries.

Awards and Prize

Communication Arts 2022 (Winner), Typography Annual 12
Ear Room, Editorial Print

Young Ones ADC 2020 (Silver Cube)
California State Parks, Branding Systems/Identities

ArtCenter College of Design Scholarship, 2020–2021

ArtCenter Provost’s List, 2018–2021

Fonts In Use, 2021
Beijing Antique Market, Posters/Flyers

Voyage LA Magazine, 2021
Featured in the online interview series, “Inspiring Stories”

ArtCenter Community Hub Show, 2021
Spring 2021, Ear Room Editorial Print
Spring 2021, Sound Studies Lab Transmedia Branding
Spring 2021, Dia:Beacon Transmedia Branding

ArtCenter Student Gallery, 2018–2019
Fall 2019, California State Parks Identity System
Spring 2019, [un]Stuck in Time Editorial Print
Fall 2018, Cruncher Packaging
Summer 2018, Breathe, Deeply Editorial Print