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Pepsi Culture Can LTO - Mexico

CompanyPepsico Design & Innovation
Lead DesignersPepsico Design & Innovation
Prize(s)Graphic Design of the Year
Entry Description

Celebrating the diversity of Latin America is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs all across the globe. For Mexico, we celebrated the rich and vibrant culture of six iconic Mexican cities. Our design solution was to take ethnographic and art history insights to develop contemporary illustrations that are infused with youthful vigor. These six collectible limited-edition cans tell authentic stories from the regions they represent. Stories that connect with folks in a meaningful, emotional way.