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Bluedot Rebrand

CompanyMali And Friends
Lead DesignersAli Nagy
Design TeamMili Jasarevic, Erica Dominguez, Kristi Parada
Prize(s)Silver in Print / Corporate Identity - rebranding
Project LinkView
Entry Description

Ownable branding can be a challenge when your name is a color and a shape. In cartopinography (the art of manual map labeling, a craft honed at the start of the 20th century) a celluloid ring was slipped over the head of a map pin to indicate a place as being of special note, or having additional value. Bluedot, a geofencing superpower, shares this unique ability to assign power to place. Reinvigorating this analog symbol underscores the idea that we as people have been using our collective experiences to designate places as more than geography for centuries.


MALI & Friends is an award-winning design house based in downtown Long Beach, CA. For years we’ve been hustling humbly, passionate about the people we meet and the impact of the work we create together. We harness high design and a dose of scrappiness to bring brands to life.

Awards and Prize

IDA Silver Winner, 2022 (Print-Annual Reports)
IDA Honorable Mention, 2022 (Print-Logos, Trademarks and Symbols
IDA Honorable Mention, 2022 (Multimedia-Brand Identity)
IDA Honorable Mention, 2022 (Multimedia-Brand Identity)
IDA Honorable Mention, 2022 (Multimedia-Website Design)
IDA Honorable Mention, 2022 (Multimedia-Website Design)
IDA Honorable Mention, 2021 (Social Media Campaign)
IDA Honorable Mention, 2021 (Corporate Identity)
IDA Silver Winner, 2020 (Corporate Re-brand)
IDA Honorable Mention, 2019 (Website Design)
IDA Honorable Mention, 2019 (Print Campaign Design)