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Allbirds Dasher

Lead DesignersJack Marple
Design TeamJack Marple, Sr. Industrial Designer; John Eagle, Production Director; Katie Friedlander, Sr. Account Mger; Beau Oyler, Executive Creative Director
Project LocationOakland / Salt Lake City
Prize(s)Gold in Design For Society / Eco-Sustainable Design
Project LinkView
Entry Description

Tree Dasher is Allbirds new performance running shoe made with natural materials. They turned to Enlisted to design a packaging experience as natural as the shoes themselves. Using 100% compostable materials, the custom pulp molded Dasher packaging builds upon the shoe’s design details, and offers a VIP experience to the discerning consumer in a way that only Allbirds can deliver.