IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Share on Social Media
Accurist, Springetts Brand Design Consultants | International Design Awards Winners
Accurist, Springetts Brand Design Consultants | International Design Awards Winners
Accurist, Springetts Brand Design Consultants | International Design Awards Winners
Accurist, Springetts Brand Design Consultants | International Design Awards Winners
Accurist, Springetts Brand Design Consultants | International Design Awards Winners
Accurist, Springetts Brand Design Consultants | International Design Awards Winners

Accurist

CompanySpringetts Brand Design Consultants
Lead DesignersDan Beaumont
ClientSophie Burt
Prize(s)Honorable Mention
Entry Description

Challenge:
To make the Accurist brand more than a timepiece, to
make it ‘Essential Wrist Attire’.
Three words that became the creative platform for all
brand touchpoints including the
watches themselves. The next challenge was how those
three words could be visually brought
to life.

Solution:
The brandmark was created to reflect the new
positioning. The monogram was created to be
the simplest visual form of a watchface, depicting the
face and hands. It also became a
unique and ownable visual property for the brand that
could be used from advertising
communication to detailing on the watch crown itself. We
then worked with a hand-type
lettering artist who reflected the craftsmanship and work
that goes into the watches. The
addition of the ‘London’ added a dual purpose given the
brand heritage and fashion
credentials. The monogram used as a ‘light tattoo’ and
the subtle use of the new brand
colour palette (aubergine and cream) work to bring style
and confident branding to the
imagery.

Results:
First results from the buyers within the industry have
been very positive. They all now
relate and agree with the role the brand has to play in
the market and that it gives the
brand a real presence and position for consumers.

The visual property is used in advertising, point of sale,
embossed into the jewellery
boxes and used right down to the crown on the watch
itself. The communication works on a
visual level with the inclusion of the monogram in the
‘light tattoo’ and reinforces the
brand values through discovery. It is stylish, distinctive
and importantly creates a story
around our simple brand essence of... ‘Essential Wrist
Attire.’