Kia Cerato Catalog

Overview
The brochure is designed to promote Cerato, the latest
Kia’s sedan, and to deliver its prominent features through
computer-generated images in order to facilitate better
understanding of the vehicle. The brochure is conceived
to express not only design features but also overall
product features such as performance, convenience,
safety in accordance with the vehicle’s communication
slogan “A Gift of True Innovation”.

Technical Aspect
In respect to large numbers of main images, we
intentionally apply perspective angle and tilt-shift
photography that emphasize vehicle’s dynamic and
futuristic styling.
In particular, the brochure is initially introduced by 3D
image skill and HDRI (High Dynamic Range Image)
photographing to materialize optimal lighting and texture
effect. By virtue of composition between 3D processed
vehicle image and HDRI background, the customer
brochure with 3D image is successfully issued with photo-
realistic images.

Editorial Design Aspect
Basically, the brochure is arranged by a simple layout
with “white margin” that clearly show an intuitive visibility
for audience.
Although simple square-layout is adapted, refined view is
optimized without monotonous impression.