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Talisman Energy Asia Pacific has a proud history in the oil & gas industry. Competing against the bigger players they knew they needed to make their presence felt, show their personality and clearly differentiate themselves in the market. We felt the pioneering spirit that Talisman has so we developed The Thrill Of Discovery Campaign. The visual identity is bold, strong and active. The use of orange and black colour tone gives a serious and precise feeling. We want audiences to be trailblazing, challenging and discovering after they see the brand.