Refresh of a 35 year old national education nonprofit. Working with all 16 national affiliate leaders, staff, alumni, and the national board, we led the development of a consistent National brand that more clearly conveys the work of the organization, enhances brand recognition, and re-invigorates tone around issues of educational equity. Updated visual branding, along with new tagline, more clearly conveys the long-term impact of “I Have A Dream”’s work with low-income students from kindergarten through college.