IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
One and every eight people worldwide suffer from hunger, Oxfam Hong Kong hold the "Home For Dinner" campaign annually on the World Poverty Day, 17th October. We provide creative and art directions for the campaign. It was only the 2nd year to host the event, we were facing the lack of publicity. We introduced the campaign to the public by an infographic direction. To attract broadest audiences, we used the bright colours of Oxfam and the simple and modern icons to illustrate the story. Oxfam has been using the key visual for two years with minor refinement of the heading.