Tiyatroadam

Tiyatroadam is a private theatre company based in Istanbul. 'Adam' in the Turkish language translates to 'man', the name of the company was created to sound like 'theatreman', just like a 'snowman'. This is why the mark is a face created by the letters 't' and 'a'. The layout of the logotype is vertical, to make the logo look like an exclamation point. As part of the identity, a number of faces with different emotions were created. These faces act like customised emojis of the company, and together they represent the different emotions the audience goes through at each play.

Elif Ergür has over 10 years of experience designing and executing brand identity systems for companies of all sizes.
In her approach as a designer she prioritizes strategic thinking, partnership, attention to detail and creative intuition.

IDA Design Awards 2017 Honorable Mention
IDA Design Awards 2018 Honorable Mention