This is part of an integrated rebranding project for a client teaching English to children. L&E in the logo besides spelling the brand, demonstrates the beauty of the English language, expressing methodology, brand values. Most uniquely, in the facade, the fixed 3D logo combines with lit marketing posters, integrating brand logo with messaging directly, which can be seasonally. We spent much effort in designing the mosaic pattern out of soundproofing panels to convey dynamism and fluidity, as that is at the line of sight of children.