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As a contemporary food pavilion, Pac10 differentiates itself from local food courts by bringing accessible quality food to all. Housed in 'PAC'ific Century Place, a new office building in the heart of Jakarta, Pac10 brings together 10 restaurants of colourful delicacies and cuisines. From the kitchen to the table, the logo playfully depicts the number '10' as cooking utensils, bringing gastronomical delights to the plate and pair of chopsticks that is the visual identity, designed in a geometric and colourful way to create a fun, dynamic and memorable brand.