IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Ugli is an autonomous food truck designed around the concept of utilizing misshaped fruits and vegetables to bring fresh produce to food deserted areas throughout the United States. It creates a link between healthy food with cosmetic blemishes and areas where fruits and vegetables are not easily available by selling juice made from ugly produce at a lower cost. Ugli communicates importance of healthy eating, sustainable practices, and strong community by bringing human centered design to the food truck experience.