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Other is a menstrual product that does not assume gender identity of the person using it. Regardless how you identify: as a woman, man, neither, or other, the Other Cup is a new menstrual experience. The Other Cup is designed to minimize the interaction with menstrual fluid, both physically and visually. The Other Cup is inserted with an applicator, then opens to collect menstrual fluid once inserted, after twelve hours the cup is removed with the same reusable silicone applicator, and a new clean cup is inserted. You never need to touch the cup or interact with blood.