Guizhou Green Agricultural Products

Due to multiracial features of Guizhou, exclusive and consistent visual identity shall be created for its green agricultural products. Thus, based on the creative strategy of “Improving the Well-being of Guizhou People”, we adopted images of different minorities and local agricultural products as the core elements in packaging design. The background image was abstracted from the local iconic landscapes, well tallying with Guizhou regional specificity. Warm smiles on the package express people’s joy for the harvest and rich living conditions.

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.