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Shanghai Planetarium, Dongdao Creative Branding Group | International Design Awards Winners
Shanghai Planetarium, Dongdao Creative Branding Group | International Design Awards Winners
Shanghai Planetarium, Dongdao Creative Branding Group | International Design Awards Winners
Shanghai Planetarium, Dongdao Creative Branding Group | International Design Awards Winners
Shanghai Planetarium, Dongdao Creative Branding Group | International Design Awards Winners
Shanghai Planetarium, Dongdao Creative Branding Group | International Design Awards Winners
Shanghai Planetarium, Dongdao Creative Branding Group | International Design Awards Winners
Shanghai Planetarium, Dongdao Creative Branding Group | International Design Awards Winners
Shanghai Planetarium, Dongdao Creative Branding Group | International Design Awards Winners
Shanghai Planetarium, Dongdao Creative Branding Group | International Design Awards Winners
Shanghai Planetarium, Dongdao Creative Branding Group | International Design Awards Winners

Shanghai Planetarium

CompanyDongdao Creative Branding Group
Lead DesignersDongdao
Design TeamDongdao Creative Branding Group
ClientShanghai Science & Technology Museum
Prize(s)Honorable Mention
Entry Description

Consists of 88 lines representing 88 constellations, the logo was created by three-tier structures spiraling upward from inside out, which reflects the harmonious coexistence of everything throughout the universe and symbolizes its infinity. The 88 lines also represent the diversified and multilayered structures of the universe, implying the standardized operation and rich cultural connotations. Outlining like a concentric circle, the logo not only reflects the celestial body motion rules, but also embodies an unified endeavor to provide better professional services and interactive experience.

Bio

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Awards and Prize

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.