Sani

With profound culture, pristine and quaint folk customs, bright-colored costume and embroidery, the Sani people enjoy great admiration, especially for their Torch Festival and Sanxian Dance (a three-stringed plucked instrument). As a bold and unconquerable minority, the Sani people admires tiger as their totem. We adopted the image of a tiger as the main identity, as to distinguish the Sani people from other minorities. We also combined distinct dance and costume features in an isomorphic way, with the admiration for fire. An original and enthusiastic minority image is well conveyed.

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.