IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
The concept presented is about the future of the packaging solution that will combine technologies in order to enhance consumer experience with the brand.
The actual label is replaced by a TFT display with a built memory. The actual label transforms into a digital one (smart label) that will run videos and info regarding the brand, product information and so on.
The TFT display will be fasten into the bottle material - glass or aluminium or else. In the future maybe even on round surfaces when flexible displays will be available on large scale.
Consumers will be invited to inter