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Delta Plus is the first smart home elevator manufacturer in China targeted at villa owners. We were tasked to create its brand identity and UI design for the touch screen panel in the elevator.
The brand colors are blue and grey to portray reliability and wisdom. A pointed top resembling an arrow resonates with the name 'Delta' which implies "difference or change" in mathematics. It also symbolizes growth and very often seen in elevators as "moving up". 3 horizontal lines represent the philosophy of the company – stable, always striving to progress, consistently creating and innovating.