IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Dedicated to universal beauty and imagined as a palace (3500 m2), this place is crossed by 3 large galleries-1 central and 2 lateral-which structure the space and serve 14 salons with different universes (make-up,skincare,fragrances,Moroccan beauty rituals)
The main aisle (90 m long), dedicated to animations, is punctuated by a colonnade of screens and bounded by walls of glasses diffusing dynamic images.
Opened from everywhere, the 80 000 customers per week, can also enjoy specific animation walls referring to the Moroccan culture : the babouches' wall,the tea organ, the flight of scarves.