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Creating The Vega Brand, Brand & Deliver Marketing LTD | International Design Awards Winners
Creating The Vega Brand, Brand & Deliver Marketing LTD | International Design Awards Winners
Creating The Vega Brand, Brand & Deliver Marketing LTD | International Design Awards Winners
Creating The Vega Brand, Brand & Deliver Marketing LTD | International Design Awards Winners
Creating The Vega Brand, Brand & Deliver Marketing LTD | International Design Awards Winners
Creating The Vega Brand, Brand & Deliver Marketing LTD | International Design Awards Winners

Creating The Vega Brand

CompanyBrand & Deliver Marketing LTD
Lead DesignersRob Pratt
Design TeamTyler Berry, Sam Evenden, Julie Khan, Ben Gallop, James Albarn, Gemma Holloway
ClientAMD
Prize(s)Honorable Mention
Entry Description

The look and feel of the VEGA branding is informed by the same principles for Radeon’s company logo, which is created out of the computer pixel – the tiny square building blocks that make up every image on a computer screen.

The VEGA ‘V’ monogram comes from same cube as the Radeon logo and firmly places it within the existing brand portfolio. The ‘V’ is flexible enough that, so long as the distinctive dimensions remain the same, different textures, colours, and effects can be used depending on the product it’s being used for.