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MAMORU

CompanyKindai University / Hakuzo Medical Corporation / AN kiyoung Laboratory

Lead DesignersKiyoung AN

Design TeamKINDAI graphic art seminar

ClientHakuzo Medical Corporation & KINDAI university

Prize(s)Honorable Mention

Entry Description

Brand name is "MAMORU", it is a blanket wrapping the baby after childbirth.
The logo（tag） motifs the“MAMORU” (good luck charm) of a traditional Japanese charm. In Japan we call “OMAMORI”.
The logo tag motifs the shape of Japanese traditional charm "omamori(amulet)".
Through this MAMORU, we wish for that mom and baby have good luck.
This is an industry-university collaboration design research brand product.