Kramer Levin Naftalis & Frankel Llp

The new Kramer Levin identity brings the firm’s outward appearance up to speed with who the firm is at its core—confident, energetic, creative, and highly professional. The new mark is strong and iconic, while maintaining a sense of movement and lightness. It’s rational and straightforward, but not lacking nuance. The “Kramer Levin” wordmark has rhythm and energy but stands its ground upon a strong, stable baseline. The signature color—a deep, rich orange—is approachable, warm, and a bold counterpoint to a crowded competitive landscape filled with blue.

Our work in the diverse sectors that we serve is broad
and deep. As strategists, designers, brand experts, and
problem solvers, we have been supporting the legal and
professional services industries for nearly four decades.
The award-winning brand systems and digital experiences
we’ve designed for clients across sectors have helped
these companies capture lasting attention in the world and
drive meaningful engagement. We envision a bright future
for legal marketing, where modern technology, innovation,
and design empower legal marketers to impact bottom line
objectives.